I build content and brand strategy that connects people to ideas, from concept to measurable results. Copy, design, and campaigns - all in one pair of hands.
I build content and brand strategy that connects people to ideas.
Over the past two years I've worked with brands and organizations of very different scales, from a B2B startup to a community of thousands of women, and the same question kept driving me everywhere: how do you make content actually reach people, not just look good.
Whether it was one post that spoke directly to a senior manager's pain point or a content strategy that brought thousands of new followers with zero paid budget, I care about the "why" behind every choice, and I execute it myself, from copy and design to the full campaign.
Today I'm looking to do exactly that under one brand: leading its creative voice and vision, not just executing it.
Real accounts, real numbers. One B2B founder brand on LinkedIn, one Instagram community grown from scratch.
Drive organic traffic to the founders' personal LinkedIn pages for BeUp, a B2B AI automation platform for factories and staffing companies, build recognition among senior HR and operations managers, and generate 1–2 organic inbound inquiries.
Identified a pain point that spoke directly to senior managers and wrote a long-form text post paired with an event photo that connected the founders to a real moment. The approach leaned into authenticity rather than polished brand messaging on LinkedIn, showing the real people behind a B2B brand build more trust than product-first content.
20 comments and 5 organic direct inquiries exceeding the pre-set goal.
Manage WE's social media presence to bring new women into its training programs, recruit volunteers, and strengthen its existing community in Israel.
Managed the page for 6 months: producing photo shoots, creating Reels and carousels, editing videos, and building partnerships with micro-influencers. The core strategy followed a "binge" principle: anyone discovering the page for the first time should understand within seconds why they're there, through the content, bio, and highlights. Content centered on mood-driven Reels and value-first carousels rather than direct selling.
3,000 new followers, 20 program sign-ups, and 2 new volunteers recruited entirely organically, with zero paid budget.
Lead-gen campaigns built, written, and optimized in-platform creative and targeting rewritten against cost per lead until it came down.
Whether it's a B2B founder or a community of thousands, the content that works is the content that shows something real - a pain point, a moment, a genuine "why." I build strategy around that truth first, then design and copy around it.
The fastest way to lose an audience is to sell too early. I build content that gives something real first - an insight, a feeling, a reason to care so that when there's an ask, it feels earned, not forced.
I don't just write the brief. I write the copy, design the asset, and build the campaign myself, which means the strategy never gets lost in translation.
I'm looking to lead the creative voice and vision of a single brand or tech company in-house, not agency-side. If that's the seat you're filling, I'd like to talk.